Spellbinding Shops: Diagon Alley

Stop by the spellbinding shop Florean Fortescue’s Ice-Cream Parlour, makers of ambrosial treats and scrumptious scoops. The pastel yellow facade entices with delicious ice creams and delights, featuring graphic designs created by MinaLima including the hanging signs promoting bizarre flavours like Bat Juice & Earwig, and shop advertisements painted onto the brickwork. As witches and wizards enjoy their curious desserts inside, a clumsy customer’s dropped ice cream melts onto the pavement.

Stop by the spellbinding shop Flourish and Blotts, seller of spellbooks, textbooks, wizarding celebrity autobiographies and much more. The grey and green shop front charms with candlelight and magic, featuring graphic designs created by MinaLima including the bookseller’s quill logo and pavement sign featuring Gilderoy Lockhart’s ‘Magical Me’. As witches and wizards peruse the teetering stacks of books piled high to the ceiling, a pointed hand sign illustrates the breadth of wizarding topics that can be found among the shelves.

Stop by the spellbinding shop Weasleys’ Wizard Wheezes, the wonderfully bonkers joke shop founded by Fred and George Weasley to sell their masterpieces of modern magical mayhem. The pink and orange shop front bursts with magic and chaos, featuring graphic designs created by MinaLima including the shop sign of two mischievous mirrored wizards and advertisements for products like the Edible Dark Mark painted onto the brickwork. As young witches and wizards clamour around the brightly coloured creations, a grotesque mannequin vomits Puking Pastilles while fireworks erupt from the upper windows.

Stop by the spellbinding shop Eeylops Owl Emporium, sellers of a variety of owl breeds including tawny, screech, barn, brown and snowy. The grey and purple shop front teems with flying and hooting owls, featuring graphic designs created by MinaLima including the signage typography and shop advertisement painted onto the building. As witches and wizards shop for a feathered friend to carry their post, owls of many kinds perch on the cages, roof, and windows of the shop.

Stop by the spellbinding shop Potage’s Cauldron Shop, supplier of cauldrons of all types from copper and brass, to self-stirring and collapsible. The weathered brown shop front fizzes with sorcery and magic, featuring graphic designs created by MinaLima including the hanging signs and official Hogwarts stockist door sign. As witches and wizards browse the mysterious potions that bubble away within the shop, a teetering stack of cauldrons lean precariously against the tall and spindly building.

Stop by the spellbinding shop Madam Malkin’s Robes for All Occasions, dressmaker and supplier of fine robes, gowns, and the Hogwarts school uniform. The elegant purple shop front enchants with grandeur and style, featuring graphic designs created by MinaLima including the sophisticated Madam Malkin’s logo and the shop advertisements painted onto the brickwork. As witches and wizards browse fine garments inside the shop’s upper floors, the latest fashionable wizarding outfits are displayed in the front windows.

Stop by the spellbinding shop Quality Quidditch Supplies, stockist of all manner of equipment relating to the wizarding world’s favourite sport. The white and orange shop front thrills with Bludgers and broomsticks, featuring graphic designs created by MinaLima including the hanging sign decorated with three Quaffles and the shop advertisements promoting the establishment’s values. As witches and wizards browse displays of the latest and most desirable models of broomstick, a golden snitch darts around the top of the chimney stack.