Privacy Policy

For use by The Art Printorium Ltd., trading as MinaLima™ and owner of minalima.com
The Art Printorium Ltd. (“Company”) takes your privacy very seriously. This privacy policy describes how and why we obtain, store and process data which can identify you. We may update this policy from time to time and shall indicate on the web site when changes have been made.

1. The Information we collect
Information is collected from you when you register with and/or  purchase from us. The information we collect is clearly set out on the web page on which we collect it. In addition, we may collect your IP address and use cookies unless you configure your web browser not to accept them. We collect and have access to a customer’s shipping address and name given at checkout, as well as billing address, and email address (used for transactional emails relating to the order placed). We will not use your email address for marketing purposes unless you opt-in through our mailing list signup form, from which point your email will be added to our  UK GDPR-Compliant Mailing list hosted by Mailchimp. You can unsubscribe from email marketing at any time by either clicking unsubscribe at the bottom of one of our email marketing campaigns, or by contacting us through our contact form. We do not collect or have access to any credit card data provided at checkout. This is securely passed to PayPal Pro or Stripe, our payment processors.

2. Why we collect it
We collect information about you so that we can personalise your use of the site, assist your use of the site and improve the site generally.

3. How we use it
We require some personal data in order to process orders placed on minalima.com e.g. your shipping address and billing address, your email to send order confirmation and order status updates. Anonymous information gathered by cookies is used for analytics to help us improve our service (see cookies information lower down this page). Emails submitted via our mailing list signup form are used to send out newsletters for marketing and information purposes. You can opt out at any time by “unsubscribing” and we will stop any marketing to you within one month.

4. To whom we disclose it
MinaLima™ may share your information with our selected third parties for the purposes referred to below. While we are transferring systems your information may be held on either of the following platforms and payment gateways.

WooCommerce (ecommerce platform) – to register your account, complete your order and provide you with customer service.

Stripe (payment gateway) – to process your payment.

PayPal (payment gateway) – to process your payment.

Delivery and courier companies – to deliver your order.

MailChimp (marketing automation platform) – to keep you up to date with our news, via email (Only if you opt-in to our direct marketing).

We require all the third parties that we use fully to respect the security of your personal data and to treat it in accordance with the law. Such third parties are only allowed to process your personal data in accordance with our instructions, and not for their own purposes. MinaLima™ will never sell or share your personal information other than as stated above.

In certain circumstances, we may need to disclose information about you if you breach this privacy policy or if you breach the Terms and Conditions. We may also disclose or access your account if required to do so by law or by any Governmental body.

We keep your personal data on our servers in the UK, but our providers named above may keep it in the countries where they host their data. If we or they need to export your data in order to perform a contract with you or otherwise do business with you (or to notify you about our products or ship products to you  where you are based outside the UK)  you consent to such data export outside the UK.

We may transfer your personal data to a company that acquires the assets of our business  and to any sister or parent companies of ours provided they agree to keep it to the same standards as we do.

5. Data Protection
The Art Printorium Ltd. is registered with the Information Commissioner in the UK as a “data controller” in accordance with the provisions of the Data Protection Act 2018 and UK GDPR. under registration number ZA829731 Further details of the registration are available at www.ico.org.uk

6. Security
Keeping information about you secure is very important to us and certain sections of the site may encrypt data using SSL. However, no data transmission over the Internet can be guaranteed to be totally secure. As a result, whilst we strive to protect your personal information, we cannot ensure or warrant the security of any information which you send to us, and you do so at your own risk.

7. Automated decisions
Parts of our billing process (which is transacted via PayPal/Stripe) are automatic, where your data may be used to to accept or decline payment without human oversight. Personal data may be used for automated profiling for marketing processes, you have the right to not be subject to automated profiling under GDPR.

8. Accessing and updating your personal information
We will always let you have a copy of personal information we have about you, should you request it, and you may correct, remove or delete this data at any time, other than where we are required to retain it as stated under clause 8.

Please contact us if you require this information via our contact form. We will complete your request within 30 days.

9. How long we keep your personal data
We will keep your data for as long as you are a customer and thereafter we may keep it for longer in order to respond to any questions or complaints and to maintain necessary records to satisfy legal, accounting or reporting requirements.

10. UK General Data Protection Regulation
In the UK where we are based UK GDPR applies from 1 January 2021 in addition to the Data Protection Act 2018.    Under UK GDPR/DPA 2118, individuals have eight rights:

1. The right to be informed – Information about personal data we collect must be outlined in an easily accessible place, in clear language, free to access (this page).
2. The right of access – We must provide you with access to your personal data we have if requested, free of charge. We must provide confirmation that your request is being processed.
3. The right to rectification – You are entitled to have your personal data rectified if inaccurate or incomplete. We must respond to a rectification request within one month if not deemed complex. We must inform related third parties where possible if your personal data is disclosed to them also.
4. The right to erasure – We have processes in place to erase  personal data when there is no compelling reason to keep it. If you withdraw consent, or object to the processing of your personal data, we must delete it in within a month of your request.
5. The right to restrict processing – If you contest the accuracy of personal information we have on you, we are obliged to stop processing it until it has been corrected. If you object to the processing of your personal data, we are obliged to stop processing it until it has been established that it is within our legitimate interest to use it or not If you request restriction of personal information rather than erasure, we are obliged to stop processing of it. If your data is restricted, we are obliged to inform other parties with whom we have shared your data.
6. The right to data portability – You have the right to obtain and reuse the data you give us for your own purposes.
7. The right to object – You have the right to object to the use of your personal data for direct marketing or where data is used by us on the basis of our legitimate interest at any time, at which point we are obliged to stop using your data for such purposes  within one month.
8. Rights related to automated decision making and profiling – You have the right  not to be subject to automated decision making or profiling e.g. profiling of a mailing list subscriber for marketing purposes. You have the right to request human intervention in such cases.

11. Cookies & Similar Technologies

a. What are cookies?
Cookies or other similar technologies are very small pieces of information that a website stores to save and collect basic user information with unique identifiers. Throughout this policy, we will refer to all of these technologies as ‘cookies’.

Many cookies are essential to the operation of our website, for example to allow you to make a purchase or create an account with us. Cookies on our site are also used to customise certain areas of content just for you, to make your browsing experience more efficient and enjoyable, or to help with our marketing.

In some cases, the cookies that we use may be provided by third parties. Information about you may be shared with these third parties and used in accordance with their privacy notices.

Our cookies are categorised as strictly necessary, analytics, functional and marketing cookies.

b. What type of cookies do we use?
Strictly necessary (required): These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.

Analytics (optional): These cookies allow us to count visits and traffic sources, through software such as Google Analytics, so we can measure and improve the performance of our website. They help us see which pages are popular and see how visitors move around our website. These cookies collect information in a way that does not directly identify anyone.

Functional (optional): These cookies enable us to provide enhanced functionality and personalisation when you use our website. If you do not allow these cookies, then some, or all, of our services may not function properly.

Marketing (optional): These cookies (also known as advertising or targeting cookies) may be set through our website or digital services by us or third-party advertisers (including social media platforms). They may be used to build a profile of your interests and show you relevant adverts and content on other sites and services. They do this by uniquely identifying your browser and internet device and analysing your online activity. If you do not allow these cookies, you will experience less targeted advertising.

c. How do we use cookies?
Cookies on our website are used for the following purposes:

• To enable you to add items to your shopping basket and purchase them.
• To enable you to create an account to have information such as order history, or your details remembered for later.
• To improve the website’s usability by saving you time on making a purchase or navigating our website.
• To analyse the performance of our website through software such as Google Analytics.
• Third party cookies: Used by third-party platforms to show you relevant adverts and content on other sites and services.

d. How do I disable cookies?
You can review and update your cookie preferences at any time through our Cookie Settings.

12. Questions
If you have any questions or complaints relating to this Privacy Policy or how we use the personal information we have about you, please contact us through our contact form or call 0207 631 0306. We will endeavour to respond to you promptly.

Company Details
The Art Printorium Ltd. – trading as MinaLima.
Registered Address: 17 Station Road, Sunbury-On-Thames, England, TW16 6SB.
Company Registration Number: 07977737
VAT Registration Number: 138317806

This is not our shipping address, for information about returns, please get in touch via our contact form.