A History of MinaLima Magic

Miraphora Mina graduated in Theatre Design from London’s Central Saint Martins School of Art and Design in 1987. Eduardo Lima graduated in 1997 in Visual Communications from Pontifical Universidade Catolica, Rio de Janeiro.

They started working together in 2001 to imagine and create the graphic universe of the Harry Potter film series for Warner Bros. films. Sharing a common artistic vision, they crafted the entire graphic style of all the Harry Potter movies. Motivated by this flourishing collaboration, in 2009 they formed their own design studio with the objective of creating distinctive and unconventional design and illustration for the entertainment and publishing industries: Studio MinaLima.

Since finishing on the films, Mira and Eduardo have continued their involvement in the Harry Potter franchise with numerous design commissions for the Wizarding World. The studio spent two years designing all the graphic elements for The Wizarding World of Harry Potter — Diagon Alley at Universal Orlando Resort, as well as creating award winning publications and marketing materials for the franchise.

In 2015, MinaLima entered a new chapter of imagining for the Wizarding World, designing the graphic props for the recent film series Fantastic Beasts and Where to Find Them. The studio has also created graphic props for films such as Sweeney Todd, The Golden Compass and The Imitation Game. They conceived and illustrated the bestselling MinaLima Classics series for Harper Collins.

Their latest design adventure is House of MinaLima, a gallery and store showcasing their entire treasury of graphic works. The gallery offers a narrative environment for the graphic designs of the Harry Potter franchise, as well as MinaLima’s other artwork and publications. Its experiential space celebrates the idiosyncrasies of their ideas and their passion for storytelling through pictures.